Anxiety and depression are two of the most common mental health concerns in our society. They are often experienced as a complex set of emotional and functional challenges and while they are not the same, they often occur together. It is not uncommon for people with depression to experience anxiety and vice versa.

Lao Tzu said that anxiety derives from living in the future and depression keeps us chained to the past. The question he therefore asks is how do we find contentment in the present?

What does it mean to live with anxiety and depression?

A little bit of fear/anxiety or stress is normal, just like salt in our food, it is needed so that we remain disciplined, focused and dynamic.

The problem starts when this fear becomes persistent and so intimidating that it starts interfering with our everyday life. Then it becomes an anxiety disorder, a state of excessive uneasiness, worry, or fear of the unknown, which needs to be alleviated and this is where yoga can help.

Benefits of Yoga over Stress and Depression


But how exactly can yoga help you?

Yoga asana practice and meditation teaches us the act of returning to the present and helps counteract anxiety AND depression.

Yoga helps to reduce stress hormones like cortisol and adrenaline by activating the parasympathetic nervous system and inducing what’s known as the relaxation ‘rest and digest’ response.

Once the relaxation response kicks in, most people feel that instead of trying to escape their feelings, they can stay with them, which is essential to identifying the psychological factors that trigger their anxiety and depression.

Our mind is like a pendulum; swinging from past to future, regret, and anger to anxiety and fear, happiness to sorrow. It is ‘Yoga asana’ that enables us to maintain equanimity. Yoga asana is not merely a workout or exercise!

As described in Patanjali’s Yoga Sutra -“sthira sukham asanam”– this means yoga asana is a balance of effort and ease. We give the effort to get into the posture and then we relax.

Yoga asana brings that balance in every aspect of our life. It teaches us to put effort and then let go, get detached from the result. Yoga asana increases our physical flexibility but also can expand the mind.


Four Yoga Poses To Help Relieve Anxiety And Depression

Downward Facing Dog

Effects: Combats anxiety and energizes the entire body.

Come on to all fours with your wrists under your shoulders and knees under your hips. Tuck under your toes and lift your hips off the floor as you draw them up and back towards your heels.

Keep your knees slightly bent if your hamstrings are tight, otherwise try and straighten out your legs while keeping your hips back. Walk your hands forward to give yourself more length if you need to.

Press firmly through your palms and rotate the inner upper arms towards each other. Hollow out the abdominals and keep engaging your legs to keep the torso moving back towards the thighs.

Hold for 5-8 breaths before dropping back to hands and knees to rest.

Downward Facing Dog

Child’s Pose

Effects: Releases spinal muscles after backbends and calms your nerves, allowing you to focus inwards

Start on all fours then bring your feet together, big toes touching and knees slightly wider than your hips as you sit your hips back to your heels and stretch your arms forward.

Lower your forehead to the floor (or block or pillow or blanket) and let your entire body release. Hold for as long as you wish!

Child’s Pose

Standing/Seated & Wide-

Legged Forward Fold

Effects: Brings relief from despondency or anxiety, energizes your whole body, calms the nerves and makes you feel more alive.

Option 1:

Stand in Tadasana or Mountain pose, hands-on-hips. Exhale and bend forward from the hip joints, not from the waist. As you descend draw the front torso out of the groins and open the space between the pubis and sternum.

As in all the forward bends, the emphasis is on lengthening the front torso as you move more fully into the position. Release any tension in the neck, grab opposite elbows and allow gravity to help you stretch.

Bring your hands back onto your hips and reaffirm the length of the front torso. Then press your tailbone down and into the pelvis and come upon an inhalation with a long front torso.

Standing Legged Forward Fold

Option 2:

Start seated with your legs together, feet firmly flexed and not turning in or out, and your hands by your hips. Lift your chest and start to hinge forward from your waist.

Engage your lower abdominals and imagine your belly button moving towards the top of your thighs. Once you hit your maximum, stop and breathe for 8-10 breaths. Make sure your shoulders, head, and neck are all released.

Seated Legged Forward Fold

Option 3:

Start in Tadasana or Mountain pose. Bring your hands to your hips. Turn to the left and step your feet wide apart along with the mat.

Turn your toes slightly in and your heels slightly out so the edges of your feet are parallel to the edges of your mat. Align your heels. Inhale and lengthen your torso, reaching the crown of your head up toward the ceiling.

Exhaling, fold forward at the hips. Keep the front of your torso long. Drop your head and gaze softly behind you.  Bring your hands to rest on the floor between your legs. Keep your elbows bent and pointing behind you.

If your hands do not come to the floor, rest them on yoga blocks.  Shift your weight slightly forward onto the balls of your feet. Keep your hips aligned with your ankles, then walk your hands back even further.

Work toward bringing your fingers in line with your toes (and eventually with your heels), and bringing your elbows directly above your wrists. Strongly engage your quadriceps and draw them up toward the ceiling.  Lengthen your spine on your inhalations and fold deeper on your exhalations.

Bring the crown of your head down further, resting it on the floor if possible.  Hold for up to one minute. To release, bring your hands to your hips. Press firmly through your feet and inhale to lift your torso with a flat back. Step your feet together and return to Mountain Pose.

Wide-Legged Forward Fold

Legs Up the Wall

Effects: Relief from anxiety, headaches, mild depression and induces a calmed nervous system. Ancient yoga texts claim Viparita Karani will destroy old age!

There are two ways to practice Viparita Karani: using props as a supported pose, or without props. Both options will provide the same benefits, but the supported version may be more relaxing for some people. Both versions require a wall or sturdy door upon which you can rest your legs.

If you are practicing the supported version, set a bolster or firm, long pillow on the floor against the wall.

Begin the pose by sitting with your left side against the wall. Your lower back should rest against the bolster if you’re using one. Gently turn your body to the left and bring your legs up onto the wall. If you are using a bolster, shift your lower back onto the bolster before bringing your legs up the wall. Use your hands for balance as you shift your weight.

Lower your back to the floor and lie down. Rest your shoulders and head on the floor. Shift your weight from side-to-side and scoot your buttocks close to the wall. Let your arms rest open at your sides, palms facing up.

If you’re using a bolster, your lower back should now be fully supported by it. Let the heads of your thigh bones (the part of the bone that connects in the hip socket) release and relax, dropping toward the back of your pelvis.

Close your eyes. Hold for 5-10 minutes, breathing with awareness.

To release, slowly push yourself away from the wall and slide your legs down to the right side. Use your hands to help press yourself back up into a seated position.

Legs up on the Wall Pose

Although many forms of yoga practice are safe, some are strenuous and may not be appropriate for everyone. In particular, elderly patients or those with mobility problems may want to check first with a clinician before choosing yoga as a treatment option.

But for many patients dealing with depression, anxiety, or stress, yoga may be a very appealing way to better manage symptoms. Indeed, the scientific study of yoga demonstrates that mental and physical health are not just closely allied, but are essentially equivalent. The evidence is growing that yoga practice is a relatively low-risk, high-yield approach to improving overall health.


Friends, yogis, fellow teachers

There is no doubt that it takes a lot of effort to build your following as a new yoga teacher. But what if instead of just working hard, you could work smart and get more students?

Sounds like a great plan, right?

Before I show you how to do just this, I just want to make sure you’re in the right place. So let me know if this sounds like you:

  • You’re fresh out of an intensive yoga teacher training program or you have been seriously practicing yoga for years now and have decided to turn it into your profession.
  • You’ve heavily invested in a yoga teacher training program and are desperate to start making a living with yoga.
  • Or you’re quitting your day job or switching to a part-time job so that you can follow your true passion – to teach yoga to others.

If any of that sounds like you, then read on because I know that as a new yoga teacher, the struggle is REAL.

But if you’re ready to take charge of propelling your yoga careers in the right direction, it’s time take a deep breath, roll up your sleeves, sit up straight and read on


1. Pick a niche within yoga teaching

What kind of yoga do you truly enjoy teaching? Is it restorative yoga for busy mothers who need relaxation, or is it Vinyasa flow yoga for young professionals who sit at a desk all day?

Remember, yoga is all about focus and that’s why you need to narrow down your focus and define your yoga niche.

2. Set a target for student attendance in your classes

As you’re learning to market yourself as a new yoga teacher, it’s important to set goals for how many students you want to attend your class in advance so you can promote yourself with an attendance goal in mind.

A New Yoga Teacher

Is it 10? Is it 35?

To know whether you’re achieving your goal, you need to know what success looks like so you can decide whether the methods you’re using to build your following as a new yoga teacher, are working or not.

I’d also recommend that you spend some time to create a persona for your ideal yoga student.

3. Build your blog and email mailing list

New yoga teachers need to take full advantage of technology. To start with, create a yoga website or start a blog, as this will help people find you online more easily.

Take some time to get clear around what questions, problems and challenges your students have, then set aside some time each week to create highly engaging SEO blog posts content that answers those questions.

You can also get started with Pinterest and include an informative pin in each blog post.

Don’t forget to create an irresistible opt-in freebie so that you can start growing your email list subscriber base. And make sure that you use your professional email address for all your business communications.

Start a mailing list (and did I mention, always use your professional email address for all business communication).

4. Maximize the power of social media

Think about this for a second – you rent a space, hold a class, but if no one knows about it, you’ll have a studio full of empty yoga mats, even if your neighborhood is teaming with yoga enthusiasts.

Apart from teaching classes, you have to actively promote yourself. The most cost-effective tool to help you build your following as a new yoga teacher is social media.

You can Facebook and do as many digital detoxes as you like, but the truth is social media is a great tool which – when used strategically – can be used for the greater good.

Worried about selling out?

Don’t be. As long as you always stay true to your values as a yogi, you can be visible online, attract a drove of new students and still stay authentic as a yoga teacher on social media.

From sharing blog posts and live videos via Facebook to post a short YouTube video, they’re no shortage of ways you can use content to help you build your following as a yoga teacher.

Create, curate and share content on your social media channels that are useful and interesting for your new yoga students.

Think that it will cost too much?

That doesn’t have to be the case. As long as you approach how to build your following as a new yoga teacher in a strategic way, it’s entirely possible to market your yoga business on a budget.

Advice for New Yoga Teachers


So let’s look at the different social media channels you can use – and effective ways to use them.

  • Getting started with Facebook

The entire world is on Facebook and so are a lot of people who’d love to try out yoga.

When used correctly Facebook can be the secret sauce you need to bring tons of followers to your business.

Start with creating your Facebook business page – and remember this is separate from your page.

Once you’ve created a page, make sure you fill it out completely and link it to your blog.

Once you have a professional Facebook page, you’re ready to start planning what content you plan to share on your page that will engage potential students.

Focus on getting engagement from your Facebook page followers, as Facebook rewards those pages who get more engagement with more visibility in the newsfeed.

  • Get connected in Facebook groups

Facebook groups are also a powerful tool to help you build your following as a new yoga teacher.

The groups are full of people who come together based on a common interest, location, needs, profession, etc, and you can use these groups to promote your classes.

The thing to remember is don’t just do a drive-by, where you run in to promote your latest class and run out.

Facebook groups will only really generate results when you start to make real connections.  So ask questions, reply to other people’s posts, offer helpful advice and interact with your audience regularly.

This is also a great way to bring potential students to your page, blog and ultimately your classes.

  • Use Facebook’s paid advertising options

This is such an in-depth topic that we can’t go into detail here. But if you want more people to visit your Facebook page, your business website, and ultimately attend your classes, getting skilled at Facebook ads could be your secret weapon to attracting an abundance of students to your classes.

Check out these articles using Facebook to promote your yoga business:

How To Grow Your Facebook Page from Scratch

8 Reasons To Create A Facebook Page for Your Yoga Studio

How to market your yoga business without losing your soul

The Ultimate Guide to Facebook Groups

Create Facebook Live Yoga Videos

Yoga Studio Facebook Advertising Case Study

  • Getting started with Instagram

Instagram is overflowing with people who’re into healthy eating, fitness, holistic living, and yoga. These are YOUR PEOPLE.

And while building your following as a new yoga teacher on Instagram is not the walk in the park it used to be, it’s still very much possible.

How To Get Social

The most popular yoga teachers have Instagram accounts with millions of followers, so the smartest thing you can do to hack your success to take a look at what they’re doing and make a note of what’s working.

  • How often do they post
  • What do they post about
  • What times do they post
  • What times of content do they create – pictures, videos, stories
  • Who are they collaborating with and how

Success leaves clues.

So take cues from the most popular and successful yoga teachers – those who have the following you would like to have one day, and use those cues to help you formulate your own Instagram marketing strategy.

One thing you’ll notice about the most followed profiles is that they don’t just photos and videos of them doing headstands.

They also post about their life – getting a cup of coffee, making a yogi bowl for lunch and even yoga goof ups.

It’s because they tell very human stories – of life as a yogi and its ups and downs – that their followers become so loyal.

Check out these articles on how to build your following on Instagram:

How To Use Instagram for Yoga

6 Instagram Tips for Better Yoga Pictures

Instagram Hashtags For Yogis

How To Use Instagram Stories To Connect With Your Students

How To Create Instagram Ads That Convert

Yoga Inspiration: My Fav Yogis on Instagram

How To Promote Your Event on Instagram

  • Getting started with YouTube

Youtube yoga tutorial is one of the most powerful ways to build your following as a new yoga teacher.

Getting Started With YouTube

Think about it?

Before you decided to go all-in and attend regular classes, then do your YTT, how many hours did you spend watching your favorite yoga teachers on YouTube?

Just like Instagram and Facebook, this is not a channel where you can just show up and expect to be inundated with new followers and subscribers.

If you want to enjoy any traction on these platforms you need to be committed to showing up consistently with the type (and quality) of content that does well on this platform.

Things to consider when starting your YouTube channel:

  • What type of videos will you make and how frequently will you make them?
  • How long will they be and how will you edit them?
  • Where will you get copyright free music for your videos?
  • What marketing tactics will you use to get your subscribers off Youtube, and over to your website?

Video is one of the most engaging mediums and is only going to increase in popularity. And the best thing is, there’s also a really low barrier to entry – as you can start making YouTube videos with your smartphone. All you need is natural light a video editing app.


Check out these resources for tips on developing a popular YouTube channel:

3 Major Tips For Starting a Successful YouTube Channel

YouTube Vlogging Basics For Yoga Teachers

9 Ways To Optimize Your YouTube Channel

3 Ways To Film Yoga Videos

  • Getting started with Snapchat

Are you rolling your eyes thinking, ‘how on earth can Snapchat help me?’

Well, don’t underestimate Snapchat…

Stats reveal that Snapchat has 166 million daily users who watch a whopping 10 billion videos a day. Pretty crazy, huh?

And all you need to do if you want to start using Snapchat is:

  • Create a Snapchat account (that’s public)
  • Follow popular yoga teachers and see the kind of content they create
  • Decide what you’d like to create), take photos, do videos
  • Get the ball rolling by sharing your Snapchat ID with people you know

Check out these great resources on how to use Snapchat:

A Beginner’s Guide To Snapchat

Snapchat Basics For Yoga Teachers

Top 10 Ways To Grow Your Snapchat Audience

Before we move on to the next part of this guide on how to build your following as a new yoga teacher, it’s important to make these points.

Like I said earlier success leaves clues, and while you can recreate some of the most popular and engaging content you find for your brand. It’s equally important that you get clear about your USP (unique selling point) and what makes your brand different.

A little creative copying is a smart way to get started, but if you want to stand out, you need to find your ‘thing’, sooner rather than later.

How to build your following as a new yoga teacher:

In-person tips

  • Be your authentic imperfect self – Show your human side to your followers (this means not just being the perfectly calm namaste-ing yoga teacher)
  • Do class prep in advance – No one likes to return to a yoga class if they found it dull or difficult or poorly paced. Make sure you show up on time, bring yoga philosophy to the mat, prepare your sequence, remember your cues and create well thought out playlists for the class.
  • Be approachable, yet professional with your students – Find out the name of your students, do a small intro before each class so new yoga students don’t feel lost or left out. And don’t forget to ask your students if they have any history of medical issues or physical injuries you need to be aware of.
  • Give personalized attention – Walk around the room as students move through the asana, and customize poses for a few students. Sometimes these small assists help deepen your student’s experience, and the more they feel they get from your class the more they’ll come and the more they’ll tell others.
  • Get to know your local yoga community – Whether you’re in a big city teeming with yoga studios on every street corner, or in a small town with a handful of established yoga teachers, don’t get intimidated by the idea of networking. Yep, yogis have to network too! Go out and get to know who your collaborators are. And remember, there’s no shame in telling people that you’re actively looking for teaching gigs.
  • Begin local outreach & collaborations – Once you get to know who’s who in the yoga scene in your hood, begin getting the word out about yourself.
  • Participate in local festivals and collaborate with local cafes, schools, community centers, health centers and small conscious businesses in your area. And if possible, try and organize your even or introductory class. It’s also an idea to consider asking a popular yoga teacher in your area to become your mentor and train under them at their studio. This gives you access to their audience and you’ll get an opportunity to teach new yoga students under their supervision. When you’re trying to build your following as a new yoga teacher, you want to teach as much as possible, but without sacrificing your yoga practice.
  • Encourage new students to come back – to build a long term relationship with your students, keep them informed about new classes and offer them discounted passes. Make sure you have promotional materials to hand which have your website and business contact details on it.
  • Get reviews and testimonials – If you see a student who’s benefiting from your lessons, ask him/her to give you a review on Facebook or a short testimonial that you can put up on your website.

Now before we wrap up, I want to share with you some case studies that will inspire you as you build your following as a new yoga teacher.


Adriene Mishler

If you’ve ever tried yoga on YouTube, you’ve probably come across the channel Yoga With Adriennewhich has a staggering 2,378,553 subscribers.

Yoga teacher Adriene Mishler joined YouTube in 2012 and she’s been gaining subscribers ever since. To-date her channel has had 172,963,041 views.

This Texas girl is one of the most popular yoga teachers on social media today, and her followers love the weekly videos she creates.

Adrienne is also the founder of Find What Feels Good, which is a membership-based online library of yoga videos.

Adriene Mishler

Kino MacGregor

Kino MacGregor has been doing Ashtanga yoga for a good 18 years, and she’s built a massive presence online with over 2 million followers across all her social media channels.

Kino understands that social media is about engaging.

Her Instagram account @kinoyoga has a mind-blowing 1.1 million followers. And she posts photos & videos daily, sometimes even twice a day.

Here’s what you can learn from Kino – be super active on your social media channels and be consistent with your messaging.

Kino MacGregor

Tara Stiles

Tara Stiles has earned herself the nickname ‘yoga rebel’ since she first showed up on YouTube in 2006. That’s coz she has a very simple, no-nonsense approach to yoga.

But there’s one thing that makes Tara stand out as a popular yoga teacher – food. Tara knows that food is big for yogis and offers nutrition-related tidbits to her followers.

She has made a clear connection between yoga and nutrition and uses this connection to engage her audience in a multi-faceted way.

Her website, Strala, has a recipe section, and she also regularly posts about food on her Instagram account @tarastiles.

This former model turned yoga teacher is also a new mom, and she shares her life (and lots of cute baby pictures) via social media which makes her very human and endearing.

Now that you have an insight into how the most popular yoga teachers have built their following, I have a small reminder for you.

Tara Stiles

No matter how many followers you amass, it won’t make a difference if you’re not a good yoga teacher.

Study your craft, always be growing, learning and improving as a yoga teacher and a yogi.

This commitment to personal growth will show up in your practice, your classes, and the development of your students. With this foundation in place, you’ll find it much easier to build your following as a new yoga teacher.


How To Write The Perfect Yoga Teacher Resume

It’s fair to say putting the words ‘yoga resumé’ & ‘new teacher’ in the same sentence may cause a few sharp inhales and nervous exhales. Perhaps even a disbelieving shake of the head.

I mean, how can you write a persuasive yoga teaching resumé, when you’re still paying off the loan you took out for your teacher training, you’ve barely had a chance to create your sequences and the only person you’ve ever taught is your mum?

That’s why I think you’re going to love this in-depth article giving you a step-by-step actionable guide to getting your first job as a professional yoga teacher. We’re going to cover exactly how you write a smoking hot new yoga teacher resumé – including that elusive but essential yoga bio – PLUS how you craft an engaging and credible covering letter that is guaranteed to get you a callback and a meeting. We’ll even take you through how to follow up like a true professional.

Here’s what we’ll cover*:

  • New Yoga Teacher Resumé Do’s and Don’ts
  • PLUS some examples –  The Good & The Bad (Let’s not even think about The Ugly!)
  • Yoga Resumé Cover Letters – what to say and, more importantly, what not to say
  • Your Yoga Biography – how to tell your story and present it authentically
  • Personal branding – How to make your yoga resumé stand out among a sea of boring bland documents
  • Showcase Your Testimonials – How many? What should they say?
  • How to Follow up like a Professional – once you’ve sent your resumé and covering letter

*use this handy guide to jump to the info that resonates with you the most!


Create your Perfect Yoga Resume

The New Yoga Teacher Resumé

This is the Ganesha in the room, right? The word resumé relates to the corporate world; to job applications, interviews and maybe one day a corner office — whereas this is exactly the kind of thing most people look to escape when they choose to incorporate teaching yoga into their lives either full or part-time.

But let’s get real, unless you’re fortunate enough to be sitting on a large trust fund or lottery win, we all know that om-ing doesn’t pay the bills. More importantly, it’s one thing to be clutching your hot-off-the-press RYT certificate as a new yoga teacher, but we all know the magic happens when you start to clock up real-world teaching hours.

And what that means, in reality, is getting a job. Don’t assume that because you have a really strong practice, lots of different pieces of training or a famous guru as a mentor, that you will automatically be hired – you won’t. There is a clear process to followed and we’re here to give you actionable advice.

So without further ado let us show you how it’s done!

New Yoga Teacher Resumé Dos and Don’ts

The majority of newly qualified teachers will look to get a foot on the teaching career ladder by working at a studio or gym (although there are also a number of other ways to get started which we will be sharing within the next few weeks!) and for that my friends, yes you will need to work on that dreaded piece of paper.

Over the years, I’ve hired some excellent new teachers and had the privilege of reading several fantastic resumés — and on the flip side, some that weren’t so great….

Resumé writing is a particular skill, and the good news is that it’s not that hard if you follow a few simple rules. Creating a yoga specific document simply entails bearing the following points in mind. Let us know if you have anything you wish to add!

DO Make it Easy to Digest

Sounds very much like common sense, doesn’t it? Well, you would be surprised how the pressure of writing a ‘yoga’ resumé causes people to lose all concept of the basic rules of legibility: outcome the flowery fonts, the pastel highlights, and the soft-focus language.

Stick to the rules people. Think reverse chronological order. clear bullet points, and avoid yoga jargon and overly creative layouts.

Should you use a picture? In this Instagram obsessed age, I would suggest yes, but make it a decent headshot rather than your best pinch mayurasana (unless this is requested of course).

There’s a lot more to say on the layout – look to our PDF Guide at the end of this post for a blueprint that will show you exactly how to layout your CV and give you some ideas and inspiration for format.


DO Highlight your Training & Areas of Specialism

This is essentially the neon headline at the top of your resumé document. A potential employer will naturally want to understand where you trained and with whom, what the structure of the training was and whether you specialized in a particular style or not.

Highlight your Training & Areas of Specialism

This may be your first yoga teaching job post-qualification, but I bet ten bucks you’ve also invested in additional training and workshops over the years. Without question, highlight these too, making the areas where you are particularly passionate – prenatal, yin, a friend of mine even describes herself as an ‘inversions junkie’ – stand out.

DON’T Discount Your Previous Experience

It’s very tempting to think that your former professional life suddenly doesn’t count when you write your first yoga resumé. How on earth can investment banking be relevant to teaching yoga, I hear you say?

The truth is that we all have something to bring to the party from our past commercial experience. Apart from anything else, the students in front of you on their mats will all be from different backgrounds and will appreciate the life experience you bring to your teaching.

Lastly, if you are looking to work with a studio or a gym then experience in digital, accounting or marketing can be highly valuable – so use this!

DON’T Forget the practical details

Again, it’s worth stating the obvious here. Are you looking for a full, part-time or temporary position? Where are you based and how far can you travel? Are you willing to relocate? Do you have other relevant holistic or fitness teaching skills to add weight to your application? What are your contact details! (yes I have seen CV/Cover Letter combinations with absolutely no way of getting in touch indicated – unbelievable I know)

Examples –  The Good & The Bad (Let’s not even think about The Ugly!)

Okay, let’s get down to the nitty-gritty here. I am going to show you some real-world examples, drawing out some key learning points to bear in mind as you create your first yoga resumé.

I won’t even start to insult your intelligence by pulling out a truly horrendous example of a new teacher’s CV.

But take a look at the left. And let me count the ways, dear reader, in which this falls short.

  • Short and superficial profile, no ‘story’ (see below for tips and tricks on how to write the perfect yoga bio!)
  • Incomplete contact details, also these can be included in the cover letter to free up space in
  • Non-yoga experience listed first, and no details are given
  • Education, while important should feature last and should come after details of yoga teacher training
  • The colors and crazy leaf detail? Oh no. Just don’t.

It’s not too hard to see where our dear friend Kate has gone wrong, is it? It’s a valiant effort, but you’ll need to try harder.

Let’s move on to a decent yoga resume – perhaps with some room to improve so you understand what it’s going to take your yoga resume from good to GREAT.

So please turn your attention to Miss Natalie Dawson. It’s not the most inspired version but there is an awful lot that is right about it. It’s also a great example of what can be done as a new teacher with no experience. Let’s take a closer look!


Firstly the layout, colors, and format are standouts without being too showy. And there is tons of other good stuff here        too:

Create your Good or Bad Resume
  • The ‘About’ paragraph – needs more detail but its personal and passionate
  • Yoga experience front and center even though this is a new teacher resume, and in reverse chronological order
  • Other experience is also highlighted and relevant
  • It’s a nice touch to include attributes and gives a more
  • Social channels are included and contact details are all present and correct!

While it’s by no means perfect this is a vast improvement in our first example. How could it be improved? Well, the bio/about is very individual and difficult to simulate. More info on that below, but first…

Yoga Resumé Cover Letters – what to say and, more importantly, what not to say

Creating your new yoga teacher resumé may feel like climbing a mountain. Or getting into your first stable headstand for ten breaths. But once it’s done, don’t get too comfortable. Just because we live in a digitally-dominated time doesn’t mean that a two-line email can replace your yoga resumé covering letter.

A carefully crafted covering letter can mean the difference between getting the first meeting or being passed over along with a bundle of other first-time yoga resumés.

Most importantly, make sure it’s written in your voice – let passion and personality shine through (without becoming over-familiar) and don’t be shy about outlining precisely what you bring to the teacher’s mat.

Imagine you were reading it as a yoga studio owner and ad the question ‘so what?’ after every sentence. So rather than just listing the same information as you have on your yoga resumé, start describing how you can be an asset to their yoga studio and what makes you special and different.

Other points to note:

  • Keep to one page! The main aim is to give people a reason to message or call you, not tell your life story
  • Show you’ve done your research into what makes their studio stand out – perhaps reference a teacher or something that has made an impact on you from a marketing perspective
  • Highlight what you can bring to the table and how you add value through your yoga teaching, not why they would be a great fit as a studio for you
  • Give some indication of how they can experience your teaching. If an in-person trial class is not possible, then think about including a video
  • And finally, to reiterate, make it VERY easy for them to contact you…full contact details in the header (address) and footer (email and mobile)

Your Yoga Biography – how to tell your story and present it authentically

Telling your yoga ‘story’ is particularly key if you don’t have a huge number of teaching hours just yet. There is a strong personal narrative behind every yoga teacher’s decision to teach. It’s your path, your journey if you will, but more importantly the story behind your decision to go pro will further highlight your passion and dedication.

This personal yoga bio doesn’t need to belong, but it does need to be engaging.

  • Document inspiring travel or teachers, workshop experiences or retreats
  • Describe the ‘a-ha!’ moment when you decided to do your yoga teacher training
  • Talk about areas you find particularly challenging, and how you would like to see your yoga career evolve
  • This passage of writing – your ‘core story’ is essentially the basis of your brand.

Personal branding – How to make your yoga resumé stand out among a sea of boring bland documents

On that note let’s spend some time talking about personal brand. What the hell is it and how is it relevant to what essentially amounts to two bits of paper? There are hundreds of definitions of personal brand available and we talk about it in some detail here.

Want the quick download as it pertains to your resumé and covering letter? Pay attention to the following:

Number #1 Write content from the heart. Try and find a style that’s all your own. Define your key values, and come back to them in all your written communication. Avoid cliches and look to motivate and inspire with your words!

Stand out among Boring Documents

Number #2 Be a perfectionist when it comes to the look and feel of your resumé – keep it clean, clear, light – eye-catching without being overly ‘creative’. Include links to social media channels or even a video introduction…

In short, your brand is really how people experience you – by engaging with your teaching, writing or speaking. It’s what people then say about you when you’re not in the room, so use these assets (resumé & covering letter) as a platform for letting the real you shine and stand out.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

Showcase your testimonials – how many? what should they say?

As a new teacher, you might not have got around to this yet but I can tell you, the first time I asked someone for a testimonial I was shy and embarrassed. I mean, essentially you are asking a friend or student to blow sunshine up your proverbials, which, especially if you’re British, can be excruciatingly awkward.

However, the reality is yogis that word of mouth remains one of the most persuasive marketing tools at your disposal. All anyone wants to know is that someone just like them had a great experience in your class or at their event.

So, you find a few people to tell you how wonderful you are right? Not so fast. While compliments and positivity are an awesome sauce, the secret sauce lies in getting your students to describe what exactly they learned, how they grew, what tangible outcomes they achieved and perhaps what they found surprising along the way.

Ie. make it real, rather than unicorns and rainbows. Invite them to describe how they benefitted in a way that is unique to the relationship YOU’VE built with them as their teacher – above and beyond anyone else.

I recommend looking for 4-5 strong testimonials at first. People are usually delighted to write them and 100 words are enough to create some magic. If you don’t ask, the universe will not respond, so take a deep breath in and reach out.

Showcase your testimonials

How to follow up like a true professional once you’ve sent your yoga resumé and covering letter

When I worked in London as a city headhunter, friends would ask me for advice and input concerning their careers all the time. Occasionally they would lament the fact they had sent out 100s of resumés and cover letters and had had no response.

“But have you followed up?” I would ask. Invariably, they had not. They simply expected the meetings, phone calls and jobs to arrive on a magic carpet along with the tooth fairy and Santa Claus.

The yoga industry is as crowded and competitive as any others you might care to name. What’s more, everybody’s inboxes are overflowing, so ‘Well I sent a follow-up email…’ is not going to cut it.

This is where the confidence piece comes in. I’m sure you might feel, as a new yoga teacher with no experience, that reaching out to follow up on your written efforts might appear cheeky, or even worse, desperate.

I have news – that’s what every other new teacher in your shoes is feeling so hold your head high and make sure you do one of three things:

  1. Make a phone call, leave a message, be visible and top of mind
  2. Pop into the studio, see if the manager is free for a coffee
  3. Take a class and get to know the other teachers (a great option – try and do this anyway!)